Position your organization to maximize your income and community-building during this year's #DoMore24 campaign. Learn how to create and implement a strategic multi-channel communications plan to engage your constituents and increase your reach. Learn to incorporate fundraising fundamentals into your outreach, asks, and stewardship. 

Instructor: Stephanie Cory has been a fundraiser since 2003 with an emphasis on "small shops." She has worked with a variety of donor databases and has additional experience implementing new systems. As a Master Trainer through the Association of Fundraising Professionals, Stephanie is skilled at breaking down complex development concepts into actionable steps that can be employed at organizations of all sizes. She is a Certified Fundraising Executive (CFRE) and earned her designation as a Chartered Advisor in Philanthropy (CAP) from the American College of Financial Services.

Instructor: Schlonn Hawkins is a Public Relations professional with more than fifteen years specializing in Publicity, Media Training, Community Relations, and Strategic Planning. Hawkins received her B.A. in Mass Communications in which she majored in Public Relations from Delaware State University. Ms. Hawkins is an expert in audience engagement and believes that an engaged audience will undeniably impact your bottom-line.

Recently, Schlonn assumed the role as director of Delaware’s Campaign for Grade-Level Reading, Get Delaware Reading. As the director, she is responsible for driving collective impact that will ensure more children in low-income families are reading on grade-level to achieve educational success ultimately. Previously, Schlonn was one of the directors in the Marketing and Communications department at United Way of Delaware where she utilized technology to shape the story of the organization to individuals creatively. She’s adept in creating the brand experience through social media and has facilitated training for hundreds of nonprofits throughout the state. With public relations as her background, she’s developed great partnerships in the media and continues to assist the President’s office in the positioning of the organization in the community it serves. Before her tenure at United Way, Ms. Hawkins was the leader of External Affairs at YWCA Delaware where she managed the internal and external communication exertions for this statewide non-profit organization which services over 6,000 individuals each year. Ms. Hawkins oversaw the education of the organization’s brand to Executive management and staff in addition to her managerial responsibilities in communication efforts for the agency. The active mentor and volunteer in her community, she served as an essential component of the Institutional Advancement team leading the organization in the strategic partnership of marketing and development. Her expertise has carried over from previous opportunities in Public Relations with significant non-profits throughout the Tri-State area.

In her spare time, Schlonn serves on several Boards throughout the community. She also is a certified Musical Theatre professional (graduate of AMDA--New York, NY) and uses her training as an instructor at a local dance studio.