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Marketing Specialist

11/8/2024

Position: Marketing Specialist

Hours: As needed project-based work

Location: Remote and at times onsite, 900 N. Washington St., Wilmington, DE

Reports To: Managing Director of Development


The Serviam Girls Academy (SGA) of Wilmington, Delaware, is an independent, faith-based, tuition-free

middle school that educates girls in grades 5-8 from under-resourced families. SGA is committed to

breaking the cycle of poverty through education. Serviam’s mission is to cultivate the potential of young

women through a challenging, holistic education rooted in the Ursuline tradition. Serviam offers an

extended day and year model, partnerships with families and community members, and support for

students beyond graduation.

The Marketing Specialist is an integral part of Serviam's Development Team. This role performs tasks

related to all communications with our constituents and the community to raise funds for the school.

Additionally, the position elevates SGA's branding and communications.


Primary Responsibilities:

● In collaboration with the President and the Managing Director of Development, the Marketing

Specialist will create, plan, and execute the annual integrated communications strategy to cultivate

and enhance meaningful relationships with targeted external audiences, including donors,

corporate partners, families, volunteers, and the entire Serviam Community.

● Support graphic design and creative asset needs for all donor campaigns, proposals, programs,

cards, reports, presentations, and publications.

● Develop and maintain a marketing metrics dashboard and share insights with the team regularly.

● Maintains the Serviam website and social media accounts, as well as the communication assets, to

ensure messaging and materials are on-brand and reflect the school's mission.

● Design and oversee donor outreach efforts across multiple platforms including social media

(Facebook, LinkedIn, Instagram) and Constant Contact campaigns to produce engaging content to

drive donor conversions.


Minimum Qualifications:

● Bachelor's degree or equivalent experience required.

● Two to four years of marketing-related experience is required.

● Successful candidates should possess excellent writing and interpersonal skills.

● Demonstrate ability to organize and lead projects to completion and work independently and

effectively in a fast-paced environment while maintaining flexibility, judgment, attention to detail, and commitment to collaboration and high service standards.

Strong computer skills are required, including intermediate working knowledge of Google Suite,

Constant Contact, social media platforms, Bloomerang, and basic web design skills.

● Must be detail-oriented, self-motivated, and able to work independently and manage multiple

responsibilities simultaneously in a high-volume environment while discreetly handling highly

sensitive and confidential information.


Physical Requirements:

Regularly required to sit, stand, walk, talk, listen, operate a computer, hand-held learning devices,

smartphones, cameras, and other office equipment, and occasionally lift and/or move up to 20 pounds.


How To Apply: Qualified candidates should submit their resume with a letter of interest to Warrie Howell,

admin@serviamgirlsacademy.org.


To learn more about Serviam Girls Academy, visit www.serviamgirlsacademy.org.


Serviam Girls Academy does not discriminate on the basis of actual or perceived race, religion, color,

national origin, ancestry, disability, medical condition, marital status, sex, age, sexual orientation, gender

identity or expression, family responsibility, personal appearance, genetic information, matriculation,

political affiliation, or any other status protected under law.


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