Content that Converts: Smart Systems for Busy Nonprofits

Nonprofits are consistently asked to create more message content—emails, social posts, newsletters, event promotions—but without a clear system, it can quickly become overwhelming. This 90-minute workshop will help nonprofit leaders and communications teams build a simple, sustainable approach to content. You’ll learn how to plan, create, and reuse content strategically so every message works harder for your mission. 

Who Should Attend: Executive Directors, communications and development staff, and board members who help promote and advocate for their organization. 

What You’ll Learn: A simple content system – Practical framework for planning content, including a calendar and repurposing tips to get more from your content. Hooks and headlines that drive action – How to write compelling openings that encourage donations, sign-ups, and event attendance. Quick SEO and analytics checkpoints – Easy ways to track what’s working so you can focus on the content that delivers results.

About the Speaker 

John Himics is the president and co-founder of First Ascent, a full-service digital marketing agency specializing in branding, web design, and digital marketing. A former Manufacturing Technology Engineer at DuPont, he brings a practical, systems-first approach to helping clients grow, turning ideas into actionable results. He has led projects for multiple nonprofits and community partners, including the Wilmington Learning Collaborative, Reading Assist, Delaware Center for Justice, and Community Legal Aid Society, Inc., creating campaigns and digital experiences that engage audiences and supporters.

Beyond First Ascent, John is deeply committed to nonprofit and community work. He serves on the boards of Trauma Matters Delaware, the Southern Chester County Chamber of Commerce, and the Caesar Rodney Rotary. He contributes as an Adjunct Professor in the University of Delaware’s Horn Entrepreneurship program, was recently accepted into the 2026 Leadership Delaware Fellowship, and serves on Delaware Technical College’s Business Advisory Board.