Movements matter—today, more than ever. In this break-out session, Leslie Crutchfield reveals the leadership approaches, campaign strategies, and ground-level tactics used in a range of modern change campaigns. Based on several years of research, she unearthed six key factors that explain why winning movements triumph. Leadership of movements also matter. From leaderless movements to those led by controlling forces, Crutchfield explores how changemakers can build more “leader-full” movements and apply the lessons and best practices in How Change Happens to advance causes they care about.

Movements matter—today, more than ever. In this break-out session, Leslie Crutchfield reveals the leadership approaches, campaign strategies, and ground-level tactics used in a range of modern change campaigns. Based on several years of research, she unearthed six key factors that explain why winning movements triumph. Leadership of movements also matter. From leaderless movements to those led by controlling forces, Crutchfield explores how changemakers can build more “leader-full” movements and apply the lessons and best practices in How Change Happens to advance causes they care about.

Building public will for a better future requires strategy, insight, and coordination. It requires us to tell the right stories—and to tell them often, well, and together. The way we use our communications power will shape not only how our own organizations come through this moment, but the kind of post-pandemic future our communities can imagine and create. In this breakout session, Dr. Julie Sweetland will share guidance pulled from twenty years of framing research and practice to help advocates and experts lead productive public conversations about inequity, justice and impacts of the pandemic. Through examples and discussion, participants will explore how small changes in language can make a big difference in our ability to be heard and understood.

Social Change organizations – listen up! Advocacy is only successful if you know what you are trying to achieve, can measure progress toward those goals, and understand if your strategies are working. This is where advocacy evaluation becomes a crucial step in measuring the influence you have on the causes you care about, particularly in a dynamic and evolving landscape. Participants will learn steps advocacy-focused organizations can take to initiate or improve their advocacy evaluation. There will be small group discussions and opportunities to start or refine your evaluation and learning practice.

Social Change organizations – listen up! Advocacy is only successful if you know what you are trying to achieve, can measure progress toward those goals, and understand if your strategies are working. This is where advocacy evaluation becomes a crucial step in measuring the influence you have on the causes you care about, particularly in a dynamic and evolving landscape. Participants will learn steps advocacy-focused organizations can take to initiate or improve their advocacy evaluation. There will be small group discussions and opportunities to start or refine your evaluation and learning practice.

Building public will for a better future requires strategy, insight, and coordination. It requires us to tell the right stories—and to tell them often, well, and together. The way we use our communications power will shape not only how our own organizations come through this moment, but the kind of post-pandemic future our communities can imagine and create. In this breakout session, Dr. Julie Sweetland will share guidance pulled from twenty years of framing research and practice to help advocates and experts lead productive public conversations about inequity, justice and impacts of the pandemic. Through examples and discussion, participants will explore how small changes in language can make a big difference in our ability to be heard and understood.

Movements matter—today, more than ever. In this break-out session, Leslie Crutchfield reveals the leadership approaches, campaign strategies, and ground-level tactics used in a range of modern change campaigns. Based on several years of research, she unearthed six key factors that explain why winning movements triumph. Leadership of movements also matter. From leaderless movements to those led by controlling forces, Crutchfield explores how changemakers can build more “leader-full” movements and apply the lessons and best practices in How Change Happens to advance causes they care about.

Movements matter—today, more than ever. In this break-out session, Leslie Crutchfield reveals the leadership approaches, campaign strategies, and ground-level tactics used in a range of modern change campaigns. Based on several years of research, she unearthed six key factors that explain why winning movements triumph. Leadership of movements also matter. From leaderless movements to those led by controlling forces, Crutchfield explores how changemakers can build more “leader-full” movements and apply the lessons and best practices in How Change Happens to advance causes they care about.

Building public will for a better future requires strategy, insight, and coordination. It requires us to tell the right stories—and to tell them often, well, and together. The way we use our communications power will shape not only how our own organizations come through this moment, but the kind of post-pandemic future our communities can imagine and create. In this breakout session, Dr. Julie Sweetland will share guidance pulled from twenty years of framing research and practice to help advocates and experts lead productive public conversations about inequity, justice and impacts of the pandemic. Through examples and discussion, participants will explore how small changes in language can make a big difference in our ability to be heard and understood.

Social Change organizations – listen up! Advocacy is only successful if you know what you are trying to achieve, can measure progress toward those goals, and understand if your strategies are working. This is where advocacy evaluation becomes a crucial step in measuring the influence you have on the causes you care about, particularly in a dynamic and evolving landscape. Participants will learn steps advocacy-focused organizations can take to initiate or improve their advocacy evaluation. There will be small group discussions and opportunities to start or refine your evaluation and learning practice.

Building public will for a better future requires strategy, insight, and coordination. It requires us to tell the right stories—and to tell them often, well, and together. The way we use our communications power will shape not only how our own organizations come through this moment, but the kind of post-pandemic future our communities can imagine and create. In this breakout session, Dr. Julie Sweetland will share guidance pulled from twenty years of framing research and practice to help advocates and experts lead productive public conversations about inequity, justice and impacts of the pandemic. Through examples and discussion, participants will explore how small changes in language can make a big difference in our ability to be heard and understood.

Social Change organizations – listen up! Advocacy is only successful if you know what you are trying to achieve, can measure progress toward those goals, and understand if your strategies are working. This is where advocacy evaluation becomes a crucial step in measuring the influence you have on the causes you care about, particularly in a dynamic and evolving landscape. Participants will learn steps advocacy-focused organizations can take to initiate or improve their advocacy evaluation. There will be small group discussions and opportunities to start or refine your evaluation and learning practice.