Three 60-minute webinars 

Wednesdays, March 12, 19, & 26, 2025 

12:00PM – 1:00PM Pacific Time 

Online via Zoom This webinar will be recorded 

Whether you’re just stepping into your first fundraising role or you are a seasoned fundraising veteran, this 3-part webinar series will be useful for you. 

You need a fundraising plan and rhythm that encourages donor trust and raises more money. This is it! 

You desire fundraising confidence. Ask, Thank, Report, Repeat is the answer. 

Come learn the secrets behind these four simple, yet powerful, words. By the end of this webinar series, you will know how to build an annual fundraising plan that is measurable, repeatable and successful. 

Learning Outcomes: 

Build a repeatable fundraising plan that honors your donors and raises more money year after year. 

Increase your fundraising confidence and knowledge. 

Review resources and samples to help you improve your storytelling and fundraising appeals. 

Course Outline: 

Ask, Thank, Report, Repeat – A Powerful Introduction

Ask your donors – when and how 

Thank them promptly and emotionally – meaningful ‘thanks’ that make your donor feel great 

Report so you can show their gift at work – reporting done right leads to donor confidence and more donations 

Repeat – the ATRR cycle year after year 

Be Confident! How to ask for a donation while encouraging trust with your donors

How to build a fundraising appeal that works 

Ask for donations using multiple channels, including face-to-face requests, direct mail and digital media 

When to ask and how often 

Understand the power of matching gifts 

Encourage Donor Trust – Thank promptly and emotionally

How to use receipt letters, thank you notes and emails to encourage donor trust 

Raise more money, even while thanking 

Get your board involved 

Report & Repeat your way to an annual, repeatable fundraising plan

How to best connect your donor with the outcomes your organization makes possible 

Repeats what works again and again 

Better understand how capital campaigns, planned giving and endowments fit into all of this 

Pro tip – what every board member needs to know about fundraising 

Cost 

$60 for NAWA Members – Promo code: LearnDANA for DANA Members

$120 for Not-yet-Members.

Cost should not be a barrier to participation. Please contact us if you have any requests, concerns, or questions regarding the cost of this workshop. 

Who Should Attend 

Current fundraising staff, executive directors, and board members. 

Recording 

Registrants will receive the recording by email after the each session. If there are breakout rooms, they will not be included in the recording. If you can’t attend all of the sessions but you are interested in learning about this topic, please register and we will send you the recordings and materials. 

Accessibility 

Captioning: We will have automated captioning enabled. 

Interpretation: Please indicate during registration if you have an interpretation request. Typically, we need at least two weeks in order to schedule an interpreter. 

Visual Descriptions: Presenters will include visual descriptions of themselves and the slides to give a person who is low-vision, blind, or calling in without video a sense of space and place. 

If you have additional accessibility requests, please let us know when you register. 

About the Speaker 

Jim Shapiro Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money. Outside his fundraising work, he serves his community as a high school football coach and finds great joy in playing with his grandkids. Jim is married, and has three kids, three grandkids, and a dog named Jovi.