Workshops & Events

Workshops & Events

Ask, Thank, Report, Repeat - Year-End Fundraising Online Course Day 4 of 4

A Series of Four Online Webinars
Thursday, November 12, 2020 (3:00 PM - 4:00 PM) (EST)
This is a four-day course: October 22 & 29 and November 5 & 12, 2020 from 3pm-4pm each day. You will receive login details from Washington Nonprofits ( a few days in advance of the beginning of this series. Please be sure to add this email to your safe senders list in order for the information to arrive in your inbox.


DANA Members $80

Not Yet DANA Members $160

Event Details


Whether you're just stepping into your first fundraising role or you are a seasoned fundraising veteran, this multi-day webinar series will be useful for you. You need a fundraising plan and rhythm that encourages donor trust and raises more money. 

You desire fundraising confidence. Ask, Thank, Report, Repeat is the answer. 

Learn the secrets behind these four simple, yet powerful, words. By the end of this webinar series you will know how to build an annual fundraising plan that is measurable, repeatable and successful. 

WHO SHOULD ATTEND: Current fundraising staff, executive directors, and board members. 


  • Build a repeatable fundraising plan that honors your donors and raises more money year after year. 
  • Increase your fundraising confidence and knowledge. 
  • Review resources and samples to help you improve your storytelling and fundraising offers.


Thursday, October 22, 2020 - 3:00pm - 4:00pm

Ask, Thank, Report, Repeat – A Powerful Introduction 

  • Ask – when and how 
  • Thank – meaningful 'thanks' that make your donor feel great 
  • Report – reporting done right, reporting leads donor confidence and more donations Repeat – the ATRR cycle year after year 

Thursday, October 29, 2020  - 3:00pm - 4:00pm

Be Confident! How to ask for a donation while encouraging trust with your donors 

  • How to build a fundraising offer that works 
  • Ask for donations using multiple channels, including face-to-face requests, direct mail and digital media 
  • When to ask and how often 
  • Understand the power of matching gifts 

Thursday, November 5, 2020 - 3:00pm - 4:00pm 

Encourage Donor Trust – Thank promptly and emotionally 

  • How to use receipt letters, thank you notes and emails to encourage donor trust 
  • Raise more money, even while thanking 
  • Get your board involved 

Thursday, November 5, 2020 -  - 3:00pm - 4:00pm 

Report & Repeat your way to an annual, repeatable fundraising plan 

  • How to make your donor the superhero of the story 
  • Repeats what works again and again 
  • Capital campaigns 
  • Pro tip – what every board member needs to know about fundraising 

All sessions will be recorded and the recordings will be available to all registered participants. Participants who are unable to attend one or more of the sessions will still have access to all course materials. 


Jim Shapiro has spent 20 years serving and working in the nonprofit sector. He is co-founder of The Better Fundraising Co., former founder of The EDGE Group and in his first decade of work was the Vice President of Development at CRISTA Ministries. Jim is a seasoned and experienced development professional and has led successful capital campaigns, events, and development efforts for a large number of organizations. He has consulted with charities, community groups, churches, and schools throughout the Pacific Northwest on topics of leadership, board governance, and management.


Additional Information
Event Contact:
Jenni Brand
Contact Organization:
Delaware Alliance for Nonprofit Advancement (DANA)
Contact Description:
Tom Lang, Washington Nonprofits - or 855-299-2922
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