You’ve decided you’ve got something you want to share publicly, but you don’t know where to start. Do you call reporters together, send a press release, write an op-ed, film a video for social media, or do some combination of these options? 

In this Marketing & Communications Community of Practice, DANA VP of Marketing & Communications Drew Volturo will walk members through the process of determining how to best present your news to the media and public in today’s landscape using a variety of tools as effectively as possible. You’ll come away with a clearer understanding of the best ways to share your story and reach viewers, how to maximize press coverage, and time-saving techniques so you aren’t duplicating work. 

Members are encouraged to bring any recent or upcoming ideas or initiatives they would like to discuss for press coverage.