DANA’s Communities of Practice are offered as a way to build relationships and share best practices between and among staff who hold similar positions. They are offered free-of-charge as a benefit to DANA members. The Marketing & Communications Group is for those nonprofit professionals who are responsible for marketing and communications within their organization. In 2022, meetings will be held from Noon – 1 pm on February 17, May 19, August 18, and November 17. Though there is no cost to participation, registration is required. Not yet a member of DANA? Learn more at https://delawarenonprofit.org/membership/  

April 17, 2022

The Future of Email Marketing in a World of Data Privacy
Special guest Sara McKinniss, Marketing Director at FST Logistics in Columbus, OH. 

As data privacy regulations evolve, marketing communications professionals have a responsibility to adapt their marketing strategies with new best practices as they arise. Marketers have dealt with regulations lawmakers pass in different countries and have pivoted their strategies to comply with those legal changes. However, now marketers are faced with a new dilemma; what do we do when a technology manufacturer implements its own data privacy features outside of those that are already regulated?