Jessica Bell, Chief Marketing Officer of Hook PR & Marketing will present virtually on to best use paid advertisements on social media. Social advertising can be overwhelming and confusing. How much should you invest? When is the best time to advertise? How do you track the ROI? 

Get insights on ad budgeting for Facebook, Instagram and LinkedIn – plus learn how local organizations with lean budgets have harnessed the power of social advertising to drive impact. Jessica is Hook’s digital marketing and social media expert, leading the development of clients' digital strategies for optimal results. She previously ran her own marketing consulting firm and led communications for the Delaware Alliance for Nonprofit Advancement and McConnell Johnson Real Estate. With more than a decade of experience in web, graphic design and social media marketing, Jess tackles all projects with great optimism and a genuine care for clients.

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